Are you a winery, brewery, distillery, pub, bar, restaurant, alcohol brand? Is your business or brand lacking that edge? Need your marketing to do more? You’re in the right place.
I’m a marketing expert for the alcohol industry.
Helping your business
Click with Customers
If you own a pub, winery, brewery, distillery, restaurant, or alcohol brand, you’re in the right place.
I help alcohol businesses connect with their customers with better and more effective digital marketing.
Want to get in on some of this digital marketing action?
– A website that not only looks great but drives sales, visitors and grows your business,
– A website with all the right SEO to help you rank higher and get found online,
– A Google Business Profile listing that is fully optimised and gets you on the map in local searches.
I want your digital marketing to work as hard as you do!
Digital marketing personalised to your alcohol business
Ever met someone solely focused on marketing in the alcohol industry? Now you have!
I bring decades of alcohol industry and marketing experience to your unique brand, venue and situation.
Does any of this sound familiar?
– Competitors are outranking you online.
– Your venue isn’t showing up high in the google map.
– Your website isn’t exciting, engaging to your customers or google.
– Customers aren’t aware of all the products you offer.
– People don’t know all the amazing, fun events you make an effort to put on.
– You’re just feeling lost in the digital blackhole…
Let me help you overcome these problems, inject excitement into your brand and get your business growing.
Hi, I’m Bettina Ferrando
Your friend in digital marketing
You’ve probably worked with digital marketers before. Or been contacted randomly by someone selling you their SEO services. Sorry about those annoying spammers…
But have they worked in the alcohol industry for over 20 years?
Technically they might be good at website design and SEO but do they understand your alcohol business?
Humble brag time…
What makes me different? I have the technical digital marketing skills specifically in the alcohol trade. So you get the whole package with me! But don’t take my word for it. Check out my background and make up your own mind.
What are the digital marketing services I can help you with?
Unless you have millions of dollars to spend on big scale marketing ideas, your business needs to be good at digital marketing. For alcohol businesses this means a rocking website and google profile that is being updated regularly.
Here’s a hot tip for you…If your business is active online, google rewards you and as a result, people will find you.
I offer a comprehensive range of digital marketing services (look below) to ensure your alcohol business or brand gets noticed, seen and understood.
Let’s talk and let me show you what’s possible.
To get you started, I give free website and google profile reviews, so just ask and you shall receive.
From a new site to a refresh and anywhere in-between.
EMAIL MARKETING>>>
Need help with your EDMs? Ideas, design, or writing the whole thing!
SEO>>>
This is how you get found online. The magic behind the scenes.
GOOGLE PROFILE>>>
Google wants to help you get found locally. Are you taking advantage?
COPYWRITING>>>
Don’t like writing for your website, emails, marketing materials, anything…
PRODUCT NAMING>>>
Yes niche…but I’ve named products for decades!
How can I make such claims about my alcohol expertise?
Well, it’s been 20+ years in the making.
I started working as a marketer in the alcohol industry in 2000. And haven’t stopped since then.
During this time I’ve worked with a variety of alcohol businesses including wineries, distilleries, pubs, brands, suppliers.
In Australia and the US (lived in California for 18 years).
Here’s some of them. I can help you too!
This is how we would work together.
- 1We talk about you. I’ll learn about your current roadblocks and wish list. I’ll be upfront and let you know if my skills are a good fit.
- 2I create the plan. Understanding your needs, I develop the solutions to bring you success.
- 3Projects happen, business grows. We meet on your terms to maintain the momentum.
